Logo Design
Starting with sketches, I iterate and refine the vector images using Procreate, Illustrator, or Figma.
Pollen Clayworks
Pollen Clayworks is my passion project. I chose dense lettering to mimic the weight and gravity of clay. For the logo, I used a modern geometric design that I subtly manipulated to look imprecise and hand-made.
Earthy
Minimal
Robust
Black Rabbit Works
Black Rabbit makes a variety of hand-crafted goods including backpacks and makeup. It began with a fantasy of combining Joan of Arc with Art Deco. We used natural textures to reflect Black Rabbit’s use of traditional materials. For the wordmark, we wanted to use a font that felt retro without feeling old-timey to distinguish the branding.
Magical
Feminine
Adventurous
Mutual Care Masks
Mutual Care Masks operated an in-home production studio during the pandemic. Their sliding-scale business model allowed customers to purchase a mask for a person in need. We wanted to create a brand that reflected our community values and brought hope and joy to people during a difficult time.
Comforting
Conscientious
Homey
Optimistic
Moodscape Health Journal
Moodscape is a health journaling app for gaining insights into your mind-body connection. I combined a mountainscape and the letter M using simple overlapping triangles. I then grounded it in a rounded triangle to give it a softer feel.
Calming
Insightful
Accepting
Hopeful
